Introducing Our First Brand Ambassador: Hattie Dixon

We are incredibly proud to introduce Hattie Dixon as our first-ever brand ambassador.

Haiti represents everything our brand stands for—strength, authenticity, grit, and heart. Based out of Oklahoma, she is a dedicated barrel racer who lives the western lifestyle with purpose and passion. But beyond the arena lights and the sound of thundering hooves, Haiti is also a powerful advocate for something that matters deeply to us: suicide awareness.

A Competitor With Heart

Barrel racing demands more than speed. It takes discipline, trust between horse and rider, resilience through losses, and humility in victory. Haiti embodies those qualities every time she enters the arena. Her work ethic, determination, and respect for the sport make her a natural leader—both in competition and in life.

Like many in the western community, Haiti understands that toughness doesn’t mean silence. Strength isn’t pretending everything is fine—it’s having the courage to speak up, to check on others, and to acknowledge that even the strongest people can struggle.

Why Suicide Awareness Matters to Her—and to Us

Suicide awareness is not just a cause we support; it’s a mission we live by.

Haiti’s decision to stand with us comes from a place of genuine care and understanding. She recognizes that mental health affects people across all walks of life—including agriculture, rodeo, and rural communities where conversations about mental health are often overlooked.

By using her platform as a barrel racer, Haiti helps break that silence. She reminds others that you are not weak for needing help, and you are not alone in your fight.

Leading by Example

As our first brand ambassador, Haiti sets the standard. She leads with integrity, stays true to herself, and uses her voice to make a difference beyond competition results.

She represents a new generation of western athletes—ones who honor tradition while pushing forward meaningful conversations that can save lives.

Looking Ahead

This partnership is just the beginning. With Hattie Dixon on board, we are excited to continue growing our mission, reaching more people, and spreading awareness where it matters most.

Please join us in welcoming Haiti to the team. We’re honored to have her ride alongside us—both in and out of the arena.

Welcome to the family, Haiti.